Ethan Dye, Personal Trainer

Strength. Power. Longevity.

Bespoke 1:1 and online coaching, built to make you genuinely strong, and keep you that way for life.

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Level 3 Personal Training · Level 3 Nutrition · 12+ Years Coaching Experience · 10+ Years Gym Experience
Ethan Dye
About

My Story

I've been active in sport for as long as I can remember, playing football from six to eleven years old, then moving into karate at eight, and training in it ever since.

At fifteen, after losing my dad, I found the gym as a way to cope. A couple of years later, I discovered powerlifting and have since dabbled in strongman and bodybuilding too.

Over the last eighteen months, I've been through my own transformation too: a 30kg weight-loss phase that's changed how I coach as much as how I look.

"I build bespoke programmes around real people, not generic templates. I help you get functionally strong, and feel the difference in everyday life, not just in the gym."

Alongside general strength and fat-loss coaching, I do sport-specific work too. I've coached a high-level karate competitor and a national-level archer on performance directly relevant to their sport. I've helped people build real confidence and independence from a complete standing start in the gym. I have also supported clients back into training from injury once they've been cleared to do so, working alongside medical advice.

Level 2 Gym Instructing Level 3 Personal Training Level 3 Nutrition
How I Coach

The Total

In powerlifting, your total is the sum of three lifts: squat, bench, deadlift. My coaching works the same way, with three disciplines that add up to one complete approach.

01 · Squat

Lifestyle Change

For people starting from zero, building strength, confidence, and independence in the gym, often for the very first time.

02 · Bench

Sports Performance

Sport-specific strength and conditioning for competitive athletes, building power and resilience that transfers directly onto the mat, the field, or the range.

03 · Deadlift

Recovery & Longevity

Training built around real limitations, for clients who've been cleared to return to training, working with chronic conditions, and building strength safely at any stage of life.

30kg Personal weight-loss journey
10+ Years gym experience
12+ Years coaching experience
The Difference

Private gym, or take your coaching with you

Choose whichever fits your life, I'm here to support you every step of the way.

In-Person, Norwich

Private Home Gym

Fully equipped, one-to-one, no crowds and no waiting for equipment. Every session is entirely focused on you. Based in Norwich, Norfolk.

Anywhere

Online Coaching

Weekly programming and 24/7 WhatsApp support, wherever you're training, for clients across the UK and beyond.

Coaching Packages

Find your fit

Every package starts with a free, no-obligation consultation.

Free Consultation
£0
A no-obligation chat about your goals, so we can figure out the right path together.
1:1 Online Coaching
£40 / month
Weekly training plan, 24/7 WhatsApp support, and discounted 1:1 sessions at £32/hour.
1:1 Session
£40 / hour
A fully guided, tailored stand-alone session, no commitment required.
Bolt-On Session
£25 / session
Add extra 1:1 sessions alongside your personal training plan.
2:1 Training
£30 / person / hour
Train with a partner. Standalone sessions at £30pp/hour, or Personal Training at £260/month (£130pp) with all the same benefits as 1:1 PT. Bolt-ons at £20pp/hour.
2:1 training works best for pairs with similar or compatible goals. If your training needs diverge over time, I reserve the right to move you onto individual sessions instead. Full terms are available on request.
What Clients Say

Real results, in their words

"

PTs with Ethan are the difference between training with weights and proper weight-training. Bespoke programmes and professional guidance have had a real impact on my competitive martial arts journey.

Competitive Martial Artist
"

I started with no gym experience and very little confidence. Over time, Ethan taught me proper technique, helped me build real strength, and challenged me to lift heavier than I ever thought possible. I lost just over a stone and gained so much confidence. I'd never train with anyone else.

Lifestyle Change Client
"

Ethan has created a safe space where I feel completely supported as I navigate a drug-free menopause. As someone who had never lifted a weight before, his programming has helped me take control of my strength. His encouragement has been invaluable.

Strength & Longevity Client
"

After tearing my ACL, Ethan created a rehabilitation programme that not only helped me avoid surgery but left my knee stronger and more stable than before the injury. His expertise and patient approach gave me confidence throughout recovery.

ACL Recovery
"

After watching Roadhouse, I launched my own "Project Roadhouse" to build the best version of myself. Ethan has made that goal a reality, pushing me beyond what I thought possible while keeping me injury-free and motivated throughout.

Personal Training Client
"

I am stronger than ever since being trained by Ethan. He's improved me physically and mentally with his extensive knowledge of personal training. I'm certainly more confident than ever before too.

Personal Training Client
Get In Touch

Book your free consultation

No obligation, just a genuine conversation about your goals. Send a message and I'll get back to you to arrange a time.

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